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Strategic Planner-BTL Operations (Senior Executive/Assistant Manager)

Innovative Creation Ltd

Innovative Creation Ltd

Innovative Creation Ltd

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Summary

  • Vacancy: —
  • Location: Dhaka (Banani)
  • Salary: Negotiable
  • Published: 3 Oct 2024

Responsibilities & Context

Innovative Creation Ltd. is a 360 BTL marketing agency established in 2009 and is a concern of Impress Group, one of the most highly regarded and diversified conglomerates of Bangladesh. As a strategic planner you need to identify overly cumbersome processes that could be streamlined and made more efficient. Conduct market research and evaluate industry trends. Develop new strategies and tactical processes designed to enable the company to meet its objectives.

  • Develop and implement strategic plans for all BTL marketing activities Identify and evaluate BTL marketing channels Create BTL marketing budgets which includes managing and optimizing the BTL marketing budget, ensuring efficient resource allocation for various BTL activities.
  • Track and analyze the results of BTL marketing campaigns Prepare BTL marketing reports Stay up-to-date on the latest BTL marketing trends and best practices Segment the target audience and develop tailored BTL campaigns that resonate with each segment.
  • Stay up-to-date with industry trends and emerging BTL marketing practices to incorporate innovative ideas into campaigns.
  • Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions. Excellent project management skills with the ability to handle multiple campaigns simultaneously. Proficiency in using marketing analytics tools and software. Identify potential risks and issues related to BTL operations and proactively implement mitigation strategies.
  • Prepare and present regular reports on BTL campaign performance, including KPIs and ROI. Manage the budget for BTL initiatives, ensuring efficient resource allocation and cost-effectiveness. Collaborate closely with several departments, such as Sales, Creative to guarantee a smooth and cohesive integration of BTL initiatives with the overarching marketing plan.

Compensation & Other Benefits

  • T/A, Mobile bill, Tour allowance, Weekly 2 holidays, Gratuity
  • Lunch Facilities: Full Subsidize
  • Salary Review: Yearly
  • Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Banani)

Source link

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