Technical Marketing Manager

Ami Probashi Ltd.

 

Ami Probashi Ltd.

Follow

Summary

• Vacancy: 1
• Location: Dhaka (Banani)
• Experience: 3 to 5 years
• Published: 9 Jan 2025

 

Requirements

Education

• Bachelor/Honors

Bachelor’s degree in marketing, Computer Science, Engineering, or a related field.

Experience

• 3 to 5 years
• The applicants should have experience in the following business area(s):
  Software Company

Additional Requirements

• 3-5 years of experience in a technical marketing role, preferably in a SaaS, tech, or startup environment.
• Experience in startup environments or rapid-growth companies.
• Familiarity with programming languages or APIs.
• Knowledge of account-based marketing (ABM) strategies.

1. Technical Expertise:

• Strong understanding of [Insert specific technologies used by your company, e.g., cloud computing, AI, IoT, etc.].
• Ability to grasp and articulate complex technical concepts to non-technical audiences.

2. Marketing Skills:

• Proven ability to design and execute successful marketing campaigns.
• Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.

3. Content Development:

• Experience creating technical documentation, blog posts, or video content.
• Excellent writing and presentation skills.

4. Analytical Mindset:

• Strong data analysis skills to measure and improve campaign performance.
• Familiarity with A/B testing and growth hacking techniques.

5. Soft Skills:

• Excellent communication and collaboration skills.
• Creative problem-solving abilities and a proactive mindset.

Responsibilities & Context

Ami Probashi is a comprehensive digital platform designed to bring transparency, reduce migration costs, and speed up migration processes through convenient online services available right at your doorstep.

Role Overview

We are seeking a highly skilled and innovative *Technical Marketing Manager* to bridge the gap between our product development and marketing teams. You will play a critical role in translating complex technical features into compelling marketing campaigns, content, and strategies that resonate with our target audience. This is a unique opportunity to drive awareness, engagement, and adoption of cutting-edge technology in a fast-paced startup environment.

Key Responsibilities

1. Strategy Development:

• Collaborate with product and engineering teams to understand technical capabilities and translate them into marketing strategies.
• Develop data-driven marketing plans aligned with business objectives.

2. Content Creation:

• Create technically accurate yet compelling content (blogs, whitepapers, case studies, videos, webinars, etc.) for various marketing channels.
• Simplify complex technical concepts into language that resonates with diverse audiences.

3. Campaign Management:

• Design and execute marketing campaigns targeting specific customer segments or industries.
• Monitor and optimize campaign performance across platforms (e.g., Google Ads, LinkedIn, email).

4. Sales Enablement:

• Develop technical marketing collateral (e.g., product presentations, FAQs, competitive analysis) to support the sales team.
• Train the sales team on technical product features and market positioning.

5. Market Analysis:

• Research market trends, customer pain points, and competitor positioning to refine marketing strategies.
• Collaborate with product teams to align on feature development and roadmap priorities.

6. Technical Demonstrations:

• Assist in product launches by creating live or recorded demonstrations that showcase product features.
• Partner with customers for success stories and use case development.

7. Cross-Functional Collaboration:

• Act as the liaison between marketing, engineering, and product teams.
• Advocate for customer needs based on feedback from marketing channels.

Compensation & Other Benefits

• Competitive salary
• Flexible working hours
• Professional development and learning opportunities.
• Bonus (3) (Two festivals and one Year End).
• Weekend (2) Two: Friday and Saturday
• Snacks
• Provident fund, Gratuity
• Lunch Facilities: Partial Subsidize
• Salary Review: Yearly
• Transport facility subject to availability.
• Medical Insurance as per company policy.
• Life Insurance as per company policy.
• Excellent and friendly working environment.

Employment Status

Full Time

Job Location

Dhaka (Banani)

Source link