Ami Probashi Ltd.
Ami Probashi Ltd.
Ami Probashi Ltd.
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Summary
- Vacancy: 1
- Location: Dhaka (Banani)
- Experience: 3 to 5 years
- Published: 9 Jan 2025
Requirements
Education
- Bachelor/Honors
Bachelor’s degree in marketing, Computer Science, Engineering, or a related field.
Experience
- 3 to 5 years
- The applicants should have experience in the following business area(s):
Software Company
Additional Requirements
- 3-5 years of experience in a technical marketing role, preferably in a SaaS, tech, or startup environment.
- Experience in startup environments or rapid-growth companies.
- Familiarity with programming languages or APIs.
- Knowledge of account-based marketing (ABM) strategies.
1. Technical Expertise:
- Strong understanding of [Insert specific technologies used by your company, e.g., cloud computing, AI, IoT, etc.].
- Ability to grasp and articulate complex technical concepts to non-technical audiences.
2. Marketing Skills:
- Proven ability to design and execute successful marketing campaigns.
- Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.
3. Content Development:
- Experience creating technical documentation, blog posts, or video content.
- Excellent writing and presentation skills.
4. Analytical Mindset:
- Strong data analysis skills to measure and improve campaign performance.
- Familiarity with A/B testing and growth hacking techniques.
5. Soft Skills:
- Excellent communication and collaboration skills.
- Creative problem-solving abilities and a proactive mindset.
Responsibilities & Context
Ami Probashi is a comprehensive digital platform designed to bring transparency, reduce migration costs, and speed up migration processes through convenient online services available right at your doorstep.
Role Overview
We are seeking a highly skilled and innovative *Technical Marketing Manager* to bridge the gap between our product development and marketing teams. You will play a critical role in translating complex technical features into compelling marketing campaigns, content, and strategies that resonate with our target audience. This is a unique opportunity to drive awareness, engagement, and adoption of cutting-edge technology in a fast-paced startup environment.
Key Responsibilities
1. Strategy Development:
- Collaborate with product and engineering teams to understand technical capabilities and translate them into marketing strategies.
- Develop data-driven marketing plans aligned with business objectives.
2. Content Creation:
- Create technically accurate yet compelling content (blogs, whitepapers, case studies, videos, webinars, etc.) for various marketing channels.
- Simplify complex technical concepts into language that resonates with diverse audiences.
3. Campaign Management:
- Design and execute marketing campaigns targeting specific customer segments or industries.
- Monitor and optimize campaign performance across platforms (e.g., Google Ads, LinkedIn, email).
4. Sales Enablement:
- Develop technical marketing collateral (e.g., product presentations, FAQs, competitive analysis) to support the sales team.
- Train the sales team on technical product features and market positioning.
5. Market Analysis:
- Research market trends, customer pain points, and competitor positioning to refine marketing strategies.
- Collaborate with product teams to align on feature development and roadmap priorities.
6. Technical Demonstrations:
- Assist in product launches by creating live or recorded demonstrations that showcase product features.
- Partner with customers for success stories and use case development.
7. Cross-Functional Collaboration:
- Act as the liaison between marketing, engineering, and product teams.
- Advocate for customer needs based on feedback from marketing channels.
Compensation & Other Benefits
- Competitive salary
- Flexible working hours
- Professional development and learning opportunities.
- Bonus (3) (Two festivals and one Year End).
- Weekend (2) Two: Friday and Saturday
- Snacks
- Provident fund, Gratuity
- Lunch Facilities: Partial Subsidize
- Salary Review: Yearly
- Transport facility subject to availability.
- Medical Insurance as per company policy.
- Life Insurance as per company policy.
- Excellent and friendly working environment.
Employment Status
Full Time
Job Location
Dhaka (Banani)