Digital Marketing & Social Media Specialist

Uniapply Education Consultancy

Uniapply Education Consultancy

 

Uniapply Education Consultancy

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Summary

  • Vacancy: 2
  • Age: 23 to 35 years
  • Location: Dhaka
  • Salary: Negotiable
  • Experience: 1 to 5 years
  • Published: 10 Sep 2024

 

Requirements

Education

  • Bachelor/Honors

Experience

  • 1 to 5 years
  • The applicants should have experience in the following business area(s):
    College, Training Institutes, Educational Technology (Edtech) Startup

Additional Requirements

  • Age 23 to 35 years

Responsibilities & Context

  • Social Media Strategy Development: Create, implement, and manage a comprehensive social media strategy aligned with company’s goals to increase brand awareness, engagement, and student inquiries.
  • Content Creation: Develop creative, compelling, and high-quality content for various social media platforms (Facebook, Instagram, LinkedIn, etc.), including posts, stories, videos, and graphics, to engage the target audience.
  • Platform Management: Manage all company social media accounts, ensuring regular posts, timely responses to inquiries, and consistent branding across platforms.
  • Community Engagement: Build and maintain an online community by interacting with followers, responding to comments, and fostering discussions related to education consultancy services.
  • Paid Advertising Campaigns: Plan, execute, and optimize paid social media campaigns (e.g., Facebook Ads, Instagram Ads) to promote company’s services and increase lead generation.
  • Performance Analysis: Monitor, analyze, and report on the performance of social media campaigns using analytics tools to measure success and adjust strategies for improvement.
  • Trend Monitoring: Stay up-to-date with social media trends, tools, and algorithms to implement best practices and innovative tactics for enhancing company’s digital presence.
  • Collaboration with Marketing Team: Work closely with the marketing team to ensure social media efforts align with overall marketing objectives and collaborate on promotional initiatives, events, and campaigns.
  • Brand Voice & Image: Maintain a consistent brand voice and visual identity across all social media platforms, ensuring content reflects company’s mission and values.
  • Competitor Analysis: Regularly assess competitors’ social media strategies to identify new opportunities and best practices to remain competitive in the education consultancy industry.
  • Student Success Stories: Showcase student success stories, testimonials, and achievements to build trust and highlight the value company provides.
  • Crisis Management: Proactively manage any negative comments or crises that may arise on social media, maintaining a positive and professional image for Uniapply.

Compensation & Other Benefits

  • Mobile bill, Performance bonus
  • Salary Review: Yearly
  • Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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