Marketing/Branding Executive

AL HASANAIN

AL HASANAIN

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Summary

• Vacancy: 2
• Age: 20 to 35 years
• Location: Chattogram
• Salary: Negotiable
• Experience: 1 to 3 years
• Published: 26 Oct 2024

Requirements

Education

• Bachelor/Honors, Masters

Experience

• 1 to 3 years
• The applicants should have experience in the following business area(s):
  Web Media/Blog, School, Kindergarten, Madrasa

Additional Requirements

• Age 20 to 35 years

• (1 – 3) years of experience in marketing, preferably in the educational sector, with a focus on brand management.

• Excellent communication skills in both Bengali and English.

• Make regular video content and go live on social media channels.

• Writing various blogs, creating content for our Facebook, Instagram & Linkedin page.

• Strong understanding of Digital marketing tools and platforms (e.g., Adobe Software’s, Facebook Ads, Facebook Marketing, Linkedin, Instagram, SEO, etc).

• Experience with traditional marketing channels (billboards, print, radio, TV) and public relations.

• Capable of handling the situation in favor of the brand.

• Analytical mindset with experience in data-driven decision-making.

• Creative thinking, leadership abilities, and a collaborative approach to teamwork.

• The applicants should have experience in the following business area(s):Educational Institute, Digital Marketing Service Company, Web Media/Blog

Responsibilities & Context

We are seeking a dynamic and strategic Marketing and Brand Executive to spearhead the marketing efforts of our emerging educational institute in Bangladesh. The ideal candidate will have a deep understanding of the Bangladeshi educational landscape, the needs of students and parents, and the nuances of both digital and traditional marketing. This role requires someone who is innovative, data-driven, and passionate about building a strong brand that resonates with the educational goals of students across the country. 

Key Responsibilities:

Brand Development and Management:

• Build and maintain a strong, consistent brand identity for the institute across all platforms and communications.

• Develop a comprehensive brand strategy that positions the institute as a leading educational institution in Chattogram.

• Ensure brand guidelines are followed in all marketing efforts, both online and offline.

• Monitor and analyze brand perception and take necessary actions to improve it.

Marketing Strategy and Execution:

• Design, implement, and oversee the institute’s overall marketing strategy, focusing on student recruitment, parent engagement, and community building.

• Lead digital marketing campaigns across social media, search engines, email, and other relevant channels to generate awareness and drive student enrollment.

• Plan and manage content creation, including blog posts, podcasts, videos, newsletters, interviews and promotional materials.

• Collaborate with academic departments to develop targeted marketing campaigns for specific programs.

Market Research and Analysis:

• Conduct market research to understand the needs and preferences of potential students and parents in Bangladesh.

• Analyze competitors and trends in the educational sector, identifying opportunities for the institute to stand out.

• Monitor and report on the performance of marketing campaigns using data analytics tools, adjusting strategies as needed to meet enrollment targets.   

Partnership and Relationship Management:

• Establish and maintain relationships with key stakeholders, including schools, student communities, and industry partners.

• Develop and manage partnerships with educational influencers, media, and advertising agencies to enhance the institute’s visibility and reach.

• Organize and participate in educational fairs, exhibitions, and community events to promote the institute.

Budget and Resource Management:

• Manage the marketing budget effectively, ensuring optimal allocation of resources across different channels.

• Lead and mentor a small marketing team, providing direction and guidance to achieve the institute’s marketing goals.

Skills & Expertise

Adobe suite

Brand Marketing

Brand Planning/ Development

Digital Marketing

Facebook Live Presenter

Graphic Design and Digital Content Creation

Media and communication

Social Media Marketing (SMM)

Compensation & Other Benefits

• Mobile bill, Performance bonus
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly

• Sunnah Based Islamic Environment

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Chattogram

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