Assistant General Manager (Brand & Communication)

 

N. Mohammad Group

Assistant General Manager (Brand & Communication)

N. Mohammad Group

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Summary

• Vacancy: —
• Age: 35 to 45 years
• Location: Anywhere in Bangladesh
• Salary: Negotiable
• Experience: 5 to 10 years
• Published: 23 Apr 2024

 

Requirements

Education

• Master of Business Administration (MBA)

• MBA / Master’s Degree in any discipline
• Training / Trade Course: Branding

Experience

• 5 to 10 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, Plastic/ Polymer Industry

Additional Requirements

• Age 35 to 45 years

• 5 to 7 years experience in the similar position is mandatory
• Skills Required: Brand communication strategy, Brand Marketing, Brand Promotion and Development, Offline and Online Branding
• The applicants should have experience in the following area(s): Brand Marketing, Brand Planning/Development, Brand Promotion and Development, Promotion and Branding
• The applicants should have experience in the following business area(s): Advertising Agency, Polymer Industry, Manufacturing

Responsibilities & Context

• Collaborate with stakeholders and other key players to establish brand objectives and strategies.
• Conduct market research to understand markets and determine how to position the brand.
• Suggest and implement creative ideas for marketing operations.
• Assist in the development and optimization of marketing campaigns (product launching and promotion).
• Liaise with other departments such as sales, product development, and other teams.
• Evaluate competition, industry and market trends.
• Generate reports on brand performance, sales, and all marketing projects.
• Monitor and analyze market share trends, sales volumes, and competition.
• Monitor marketing parameters such as distribution, pricing and POS to better position and optimize the company’s products and services.
• Analyze the gains of marketing campaigns and efforts, creating reports and providing recommendations to improve.
• Developing brands from scratch and finding out competitive edges.
• Formulating competitive strategy and marketing mix to build up brand equity.
• Making and implementing an annual marketing plan to achieve growth of market share.
• Identifying business opportunities in terms of market potential and latent consumer demand.
• Coordinating new product development as well as the extension of the existing product range.
• Observing market trends and activities of the competitor brands on various platforms.
• Forecasting demand and consumption of assigned products and SKUs.
• Partaking in consumer and household research to understand usage and demand patterns.
• Participation in media planning to ensure alignment with a marketing objective.
• Involvement in regulatory matters in the relevant cases.
• Visiting markets and consumer hubs to find out insights about purchase behavior.
• Planning and executing all the events of the company.
• Other operational tasks assigned by the supervisor and the management.

Skills & Expertise

Brand Communication

Brand Marketing

Brand Promotion

Compensation & Other Benefits

• T/A, Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Other benefits as per Company Policy.

Employment Status

Full Time

Job Location

Anywhere in Bangladesh

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