Digital Marketing & E-commerce Manager

Shatarupa Weaving Mills Ltd.

 

Shatarupa Weaving Mills Ltd.

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Summary

• Vacancy: —
• Age: 27 to 50 years
• Location: Dhaka
• Minimum Salary: Negotiable
• Experience: At least 7 years
• Published: 21 Dec 2024

 

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing

Experience

• At least 7 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Wholesale, Retail Store, Advertising Agency, Direct Selling/Marketing Service Company, E-commerce, Advertising Technology (AdTech) Startup, Online Retail Startup, F-commerce

Additional Requirements

• Age 27 to 50 years

• Digital Marketing Skills: Strong knowledge of digital marketing channels, strategies, and best practices (SEO, SEM, social media marketing, email marketing, and content marketing).
• E-commerce Expertise: Experience in managing e-commerce platforms (Shopify, WooCommerce, etc.) and optimizing online sales funnels.
• Analytical Skills: Ability to interpret data and use metrics to drive decision-making.
• Price Strategy Knowledge: Strong understanding of pricing models, competitor pricing analysis, and demand-driven pricing strategies.
• Content Creation: Strong writing and content creation idea skills for social media, websites, and digital ads.
• Technology Skills: Proficiency with digital marketing tools (Google Analytics, AdWords, SEMrush, Hootsuite, etc.).
• Project Management: Strong organizational and time management skills to manage multiple projects simultaneously.
• Experience: Minimum 5 years of experience in digital marketing, e-commerce management, or business development, with at least 2 years in a managerial role.
• Industry Experience: Experience in the FMCG, textiles, or manufacturing industry is preferred but not mandatory.
• Proven Track Record: Demonstrated experience in driving online sales, increasing e-commerce revenue, and executing successful digital marketing campaigns.

Responsibilities & Context

About Shatarupa Group:

Shatarupa Group is a leading fabrics manufacturing FMCG company known for delivering high-quality fabric solutions to a diverse clientele. We are a trailblazer in the industry, constantly innovating to meet the evolving needs of the market.

Our mission is to drive growth through cutting-edge solutions and a customer-centric approach.

Join our dynamic team and play a key role in shaping the future of the fabrics manufacturing industry while delivering measurable ROI on all digital marketing and e-commerce initiatives.

Job Context:

As a Manager (Digital Marketing and E-commerce), you will spearhead our online sales initiatives and ensure our digital marketing strategies are aligned with our overall business objectives.

Your primary responsibility will be to ensure a measurable return on investment (ROI) through effective e-commerce management, targeted digital marketing campaigns, and optimized pricing strategies.

This role requires a results-oriented professional with a proven ability to generate tangible revenue growth.

Job Responsibilities:

• E-commerce Strategy Development: Develop and implement a comprehensive e-commerce strategy aimed at driving online sales and maximizing profit.
• ROI-Focused Campaigns: Plan and execute digital marketing campaigns (SEO, SEM, email marketing, and paid ads) with clear KPIs to ensure measurable returns on ad spend.
• Price Strategy Setting: Analyze market trends, competitor pricing, and customer behavior to define competitive yet profitable pricing strategies for online platforms.
• Social Media Optimization: Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) to increase brand engagement and drive traffic to the e-commerce site with a focus on conversions.
• Sales Funnel Optimization: Develop and implement strategies to move potential customers through the sales funnel, increasing conversion rates and average order value.
• Cross-Channel Coordination: Align e-commerce and social media strategies to create a seamless brand experience, ensuring that all platforms work together to generate revenue.
• Data-Driven Decision Making: Regularly analyze digital campaign performance, sales data, and customer insights to refine strategies and maximize ROI.
• Budget Management: Allocate and manage budgets for e-commerce operations and digital marketing campaigns, ensuring efficient use of resources and maximum profitability.
• Performance Tracking: Establish and monitor key metrics such as ROI, CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), and ROAS (Return on Ad Spend) to evaluate success and refine strategies.
• Customer Insights & Feedback: Use customer data and feedback to improve user experience on e-commerce platforms and design targeted campaigns that meet customer needs.
• Brand Development & Employer Branding: Enhance the brand’s reputation online while positioning Shatarupa Group as a thought leader and preferred employer in the industry.
• Competitor Analysis: Stay updated on competitors’ activities and industry trends to maintain a competitive edge and ensure market relevance.

Shatarupa Group is committed to creating a diverse and inclusive work environment. We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status.

Join Shatarupa Group today and help us drive innovation and deliver measurable success in the digital landscape!

Skills & Expertise

Digital Marketing (Social Media Marketing)

Distribution/ Supply Chain Management

Ecommerce Development

Energetic and self-motivated

Leadership and Good Communication skill.

Problem solving and analytical skill

Sales & Marketing

Startup

strategic thinking and planning skills

Web Design and Development

Compensation & Other Benefits

• T/A, Mobile bill, Profit share, Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

• Leave Benefits: Annual leave, sick leave, and public holidays.
• Professional Development: Opportunities for training, certifications, and career advancement.
• Employee Engagement: Regular team-building events, wellness programs, and recognition of achievements.
• Others all available benefits as per company policy.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Join Shatarupa Group today, where innovation meets tradition, and help us weave the future of fabric manufacturing! You’ll play a crucial role in shaping the digital landscape of a leading FMCG company.

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