Digital Marketing Manager

World IT Ltd.

World IT Ltd.

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Summary

• Vacancy: 2
• Age: at least 25 years
• Location: Dhaka (Dhanmondi)
• Salary: Tk. 20000 – 35000 (Monthly)
• Experience: At least 5 years
• Published: 10 Feb 2025

Requirements

Education

• Bachelor of Science (BSc) in Computer Science & Engineering, Bachelor of Science (BSc) in Information Engineering, Bachelor of Science (BSc) in Information Technology

• Bachelor’s/Master’s in Computer Science (CSE), Information Technology (IT), Software Engineering, or related fields.

Experience

• At least 5 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

Additional Requirements

• Age at least 25 years

• 5+ years of experience in digital marketing, with at least 2 years in a managerial role.
• Proven experience with tools like Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and similar platforms.
• Strong understanding of IT services and emerging technologies of software development and relevant marketplaces.
• Excellent communication, analytical, and leadership skills.
• Ability to work in a client based global IT environment.
• Proven expertise in managing Digital Marketing projects and securing clients through online marketplaces such as Upwork, Fiverr, Freelancer and Toptal etc.

Responsibilities & Context

About World IT Ltd.: World IT Ltd. is an IT service company offering cutting-edge solutions in Digital Marketing, SEO, Graphics, IT Solutions, App Development, and Core Level Development. We focus on delivering innovative services to clients worldwide. Join us to lead a digital marketing team and drive our brand to greater heights.

Job Requirements & Responsibilities:

As the Digital Marketing Manager at World IT Ltd., you will be responsible for:

Strategic Planning & Execution:

• Developing and implementing comprehensive digital marketing strategies aligned with business goals.
• Managing marketing budgets effectively to ensure ROI optimization.
• Planning and executing marketing campaigns across multiple channels, including SEO, SEM, social media, email, and content marketing.

IT-Specific Expertise:

• Collaborating with the technical team to deeply understand services like digital transformation, custom app development, and core development.
• Designing campaigns that highlight World IT Ltd.’s technical expertise and track record.
• Conducting detailed market analysis to identify niche IT client segments and opportunities.
• Supporting the sales team by generating leads and providing industry-relevant marketing assets.
• Staying updated on emerging IT trends, such as AI, blockchain, and cloud computing, to integrate them into marketing strategies.
• Knowledge about IT products and services of leading tech companies. e.g. Microsoft, Cisco, RedHat, Oracle, Nvidia, Google, Intel etc.

Team Leadership & Coordination:

• Leading, training and mentoring the digital marketing team to achieve performance goals.
• Collaborating with other departments (e.g., graphics, IT solutions) to ensure cohesive campaign delivery.
• Setting KPIs for team members and monitoring their progress.

Campaign Management:

• Designing, executing, and monitoring targeted digital marketing campaigns based on client needs & requirements.
• Overseeing content creation, including blogs, ads, social media posts, and website copy.
• Conducting market research to identify industry trends and opportunities.

Analytics

• Analyzing campaign performance using relevant tech-tools and presenting insights to stakeholders.
• Continuously optimizing campaigns based on performance data.
• Generate and present service reports regularly based on optimized time frequency.

Brand Growth & Management:

• Strengthening World IT’s online presence and global brand image.
• Driving lead generation and customer acquisition strategies to support sales goals.
• Creating high-value, thought-leadership content like whitepapers, blogs, and case studies to establish expertise in the digital marketing field.

Skills & Expertise

Conversion Rate Optimization (CRO)

Data Analytics

Digital Marketing

Digital Marketing (Social Media Marketing)

Facebook Business Manager

Linkedin marketing

Market Research

Search Engine Optimization (SEO)

SEMRUSH

Social Media Marketing (SMM)

Compensation & Other Benefits

• Mobile bill, Performance bonus, Profit share, Provident fund, Over time allowance, Tour allowance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

-Competitive salary package based on experience.

-Opportunities for professional growth and international exposure.

-A collaborative and dynamic work environment.

-Access to the latest tools and technologies.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Dhanmondi)

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