Head of Advertisement & Marketing (Print & Digital Media)

A Leading Daily Newspaper

A Leading Daily Newspaper

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Summary

• Vacancy: 1
• Age: at least 40 years
• Location: Dhaka
• Minimum Salary: Negotiable
• Experience: At least 15 years
• Published: 24 Apr 2025

Requirements

Education

• Bachelor of Commerce (BCom) in Marketing, Master of Business Administration (MBA) in Marketing

Experience

• At least 15 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, Newspaper/Magazine, Online Newspaper/ News Portal

Additional Requirements

• Age at least 40 years

• At least 15 years of experience in Advertisement and Marketing with a proven track record of leadership and success in Print & Digital media.
• Strong understanding of advertising and marketing strategies, both traditional and digital.
• Experience in media sales and client management.
• Excellent leadership, communication and negotiation skills.
• Knowledge of digital marketing tools and platforms (SEO, social media, Google Analytics).
• Ability to analyze data and derive actionable insights.
• Proficiency in both Bengali and English.
• Strong analytical, organizational and project management skills.

Responsibilities & Context

We are looking for a dynamic and experienced Head of Advertisement & Marketing to lead and oversee all activities of the department of a flourishing newspaper and a promising digital platform. The position shall remain responsible for building strong client relationships, optimizing marketing campaigns, ensuring consistent branding across all channels and achieving business objectives.

Key Responsibilities:

• Strategic Planning:
  • Develop and execute comprehensive marketing and advertising strategies to enhance brand visibility and market share.
  • Lead efforts to attract new customers while maintaining a strong relationship with existing clients.
• Team Leadership:
  • Lead and manage the marketing and advertising team, ensuring alignment with company objectives and fostering a creative, results-driven culture.
• Advertising Sales:
  • Oversee the advertisement sales team, ensuring sales targets are met and driving growth in both print and digital advertising.
• Brand Management:
  • Ensure consistent branding across all platforms (print, digital, social media), maintaining the newspaper’s image as a leading source of information.
• Campaign Management:
  • Plan, execute and optimize marketing campaigns (traditional and digital) to increase brand awareness and advertising revenue.
• Client Relationship Management:
  • Build and maintain strong relationships with key advertisers, agencies and clients. Identify new business opportunities and negotiate advertising contracts.
• Market Research & Analysis:
  • Conduct market research to understand audience behavior, competitor strategies and advertising trends.
  • Use insights to optimize campaigns and ad products.
• Budget Management:
  • Develop and manage the marketing and advertising budget, ensuring that funds are allocated effectively and efficiently.
• Digital Marketing:
  • Lead the digital marketing initiatives to expand online readership and increase ad sales through digital channels, including social media, SEO etc.
• Reporting:
  • Provide regular reports on marketing and advertising performance to senior management, highlighting key metrics, insights and areas for improvement.

Skills & Expertise

Advertising & Promotion

Communication

Customer Relationship Management

Digital Marketing (Social Media Marketing)

Interpersonal Skills

Leadership

Negotiation Skills

Online News Portal

Sales & Marketing

SEO and Digital Marketing

Compensation & Other Benefits

• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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