Brand Executive

Arla Foods Bangladesh Limited

Arla Foods Bangladesh Limited

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Summary

• Vacancy: —
• Location: Dhaka
• Experience: At least 6 years
• Published: 2 Feb 2025

Requirements

Education

Minimum Bachelor Degree in Business, Hospitality, Marketing or a related field.

Experience

• At least 6 years
• The applicants should have experience in the following business area(s):
  Food (Packaged)/Beverage

Additional Requirements

• Minimum of 6 years of experience in Sales/ Marketing. Experience in Food Service is preferred.

• Product Knowledge on Cheese, Butter and other Food Service products.
• Strong understanding of the food service industry, including trends, customer needs, and product offerings.
• Proficient in MS Excel, PowerPoint and Word
• Analyse sales data and develop strategic business plans.
• Excellent Communication, Negotiation and Relationship building skill

Responsibilities & Context

At Arla, we do so much more than making some of the world’s favorite dairy products! We bring tasty inspiration to the world with one of the healthiest foods known to this world – MILK! We are the farmer-owned dairy cooperative behind the well-known global and regional brands like Arla®, Lurpak®, Castello®, DANO®, Puck® in over 100 countries around the world. In Bangladesh we became part of daily life of millions of Bangladeshi people with the most loved milk brand of the country DANO!

To strengthen our continuous business growth ambition in Bangladesh, Arla Foods is currently looking for an energetic and strategic individual for the position of Brand Executive.

KEY RESPONSIBILITIES:

• Assist in developing and implementing strategic brand plans to promote brand growth and achieve business objectives
• Collaborate with creative, digital and media agencies to deploy on-time-in-full campaigns
• Support new product launches by coordinating with local, global and external stakeholders
• Regularly arrange internal product testing sessions for NPDs and share results with recommendations
• Review brand performance and share new/improvement ideas for digital footprint monthly
• Regularly visit market and consumer households to gather insights on consumer behaviour, competitor activities & industry trends
• and identify areas for improvement and innovation
• Prepare regular reports & presentations on brand performance and marketing campaigns with actionable recommendations
• Assist in conducting market and consumer research to monitor brand performance metrics.

Skills & Expertise

Branding

Data analysis

Employment Status

Full Time

Job Location

Dhaka

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