Brand Manager

Fast Tapes & Chemicals Limited

Fast Tapes & Chemicals Limited

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Summary

• Vacancy: 1
• Location: Dhaka (Motijheel, Shewrapara)
• Salary: Negotiable
• Experience: At least 3 years
• Published: 8 Apr 2025

Requirements

Education

• Bachelor of Business Administration (BBA)

Experience

• At least 3 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Chemical Industries, Paint

Responsibilities & Context

FAST GROUP is looking for brand Manager

Key Responsibilities

Category & Brand Management

• Lead the development and execution of brand strategies for the assigned products and ensuring strong market positioning and consumer relevance.
• Oversee consumer insight analysis to guide product positioning, packaging design, and marketing strategies.
• Develop and execute initiatives to optimize category growth, market penetration, and brand visibility.
• Collaborate with sales and trade marketing teams to align brand strategies with retail and distribution channels for maximum impact.
• Work cross-functionally with R&D, supply chain, and finance teams to ensure seamless product execution.
• Track category performance, brand health, and competitor activity, refining strategies as needed.

Product Development & Innovation:

• Develop new products and enhance existing ones to ensure differentiation, relevance, and consumer appeal.
• Work closely with packaging suppliers to design cost-effective yet premium packaging solutions that align with brand identity.
• Ensure packaging and product innovations meet consumer needs, regulatory requirements, and sustainability goals.

Sales & Market Performance Analysis:

• Identify opportunities for growth and risk mitigation.
• Conduct market analysis, competitor benchmarking, and sales data reviews to guide brand decisions.
• Analyze the effectiveness of marketing campaigns and trade activations, making data-driven adjustments.
• Work closely with the sales team to optimize channel strategies, pricing, and promotional activities.

Marketing & Campaign Execution:

• Develop and execute creative marketing campaigns to strengthen brand positioning and consumer engagement.
• Collaborate with internal teams and agencies to create compelling brand content and promotional materials.
• Plan and implement digital, in-store, and traditional activations to drive awareness and sales.
• Support the trade marketing and sales teams by providing marketing materials, promotional strategies, and insights to enhance execution.
• Ensure brand consistency across all marketing touchpoints and optimize campaign effectiveness.

Budget Planning & Forecasting:

• Assist in developing the Annual Marketing Plan & Budget, ensuring alignment with business goals.
• Manage brand marketing budgets, ensuring cost efficiency and maximum ROI.

Online Presence:

• Oversee the brand’s digital presence across e-commerce platforms, social media, and owned websites.
• Ensure consistent brand messaging and engagement strategies across all online touchpoints.
• Collaborate with internal content developers, agencies, content creators & influencers to drive visibility, traffic, and conversions.
• Monitor online brand sentiment, consumer feedback, and digital performance metrics to optimize strategies.
• Develop data-driven media buying strategies to maximize reach, engagement, and efficiency in targeting the right audience.

Skills & Expertise

Creativity and Innovation

Email Communications

Market Research

Relationship Management/ Key Account Management

Compensation & Other Benefits

• T/A, Mobile bill, Tour allowance
• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka (Motijheel, Shewrapara)

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