Brand Manager

Cityscape International Ltd

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Summary

• Vacancy: 02
• Age: 30 to 45 years
• Location: Dhaka (GULSHAN 1)
• Salary: Negotiable
• Experience: 8 to 12 years
• Published: 3 Jun 2024

Requirements

Education

• Bachelor’s degree programs in marketing or in business with a concentration in marketing.
• Master of Business Administration (MBA).

Experience

• 8 to 12 years
• The applicants should have experience in the following business area(s):
  Hotel, Restaurant, Food (Packaged)/Beverage, Group of Companies, Bar/Pub, Club

Additional Requirements

• Age 30 to 45 years

• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics).
• Proven experience in brand management or marketing roles, with a track record of successful brand building and campaign execution.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Creativity and innovation in developing compelling brand stories and campaigns.
• Proficiency in market research and analysis tools, as well as familiarity with digital marketing platforms and analytics.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines effectively.

Responsibilities & Context

• Brand Strategy Development: Develop comprehensive brand strategies that align with the company’s overall goals and objectives. This includes defining brand positioning, target audience, and key messaging.

• Brand Identity Management: Oversee the development and maintenance of brand identity elements such as logos, taglines, visual assets, and brand guidelines. Ensure consistency in branding across all communication channels.
• Marketing Campaigns: Collaborate with marketing teams to develop and execute integrated marketing campaigns that effectively communicate the brand’s value proposition and resonate with target audiences.
•  Market Research and Analysis: Conduct market research to identify consumer trends, competitor activities, and opportunities for brand differentiation. Analyze data to track brand performance and make data-driven decisions.
• Product Development Support: Work closely with product development teams to ensure that new products or product enhancements align with the brand’s positioning and meet customer needs.
•  Brand Promotion: Develop and implement strategies to increase brand awareness and visibility through various channels, including advertising, social media, PR, events, and sponsorships.
•  Brand Guardianship: Serve as the brand’s chief advocate and guardian, ensuring that all brand-related communications and activities adhere to brand guidelines and uphold brand integrity.
•  Cross-Functional Collaboration: Collaborate with internal teams such as marketing, sales, product development, and customer service to align brand initiatives with overall business objectives and ensure a consistent brand experience for customers.
•  Budget Management: Manage the brand’s budget effectively, allocating resources to initiatives that yield the highest return on investment and monitoring expenditures to ensure alignment with financial goals.

Compensation & Other Benefits

• Salary Review: Yearly
• Festival Bonus: 2

• Others Facility as per company Policy

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (GULSHAN 1)

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