#EANF#
Cityscape International Ltd
Follow
More jobs from this company
Summary
- Vacancy: 02
- Age: 30 to 45 years
- Location: Dhaka (GULSHAN 1)
- Salary: Negotiable
- Experience: 8 to 12 years
- Published: 3 Jun 2024
Requirements
Education
- Bachelor’s degree programs in marketing or in business with a concentration in marketing.
- Master of Business Administration (MBA).
Experience
- 8 to 12 years
- The applicants should have experience in the following business area(s):
Hotel, Restaurant, Food (Packaged)/Beverage, Group of Companies, Bar/Pub, Club
Additional Requirements
- Age 30 to 45 years
- Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics).
- Proven experience in brand management or marketing roles, with a track record of successful brand building and campaign execution.
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Creativity and innovation in developing compelling brand stories and campaigns.
- Proficiency in market research and analysis tools, as well as familiarity with digital marketing platforms and analytics.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines effectively.
Responsibilities & Context
- Brand Strategy Development: Develop comprehensive brand strategies that align with the company’s overall goals and objectives. This includes defining brand positioning, target audience, and key messaging.
- Brand Identity Management: Oversee the development and maintenance of brand identity elements such as logos, taglines, visual assets, and brand guidelines. Ensure consistency in branding across all communication channels.
- Marketing Campaigns: Collaborate with marketing teams to develop and execute integrated marketing campaigns that effectively communicate the brand’s value proposition and resonate with target audiences.
- Market Research and Analysis: Conduct market research to identify consumer trends, competitor activities, and opportunities for brand differentiation. Analyze data to track brand performance and make data-driven decisions.
- Product Development Support: Work closely with product development teams to ensure that new products or product enhancements align with the brand’s positioning and meet customer needs.
- Brand Promotion: Develop and implement strategies to increase brand awareness and visibility through various channels, including advertising, social media, PR, events, and sponsorships.
- Brand Guardianship: Serve as the brand’s chief advocate and guardian, ensuring that all brand-related communications and activities adhere to brand guidelines and uphold brand integrity.
- Cross-Functional Collaboration: Collaborate with internal teams such as marketing, sales, product development, and customer service to align brand initiatives with overall business objectives and ensure a consistent brand experience for customers.
- Budget Management: Manage the brand’s budget effectively, allocating resources to initiatives that yield the highest return on investment and monitoring expenditures to ensure alignment with financial goals.
Compensation & Other Benefits
- Salary Review: Yearly
- Festival Bonus: 2
- Others Facility as per company Policy
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka (GULSHAN 1)