Deputy Manager, Brand

Singer Bangladesh Limited

Singer Bangladesh Limited

 

Singer Bangladesh Limited

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Summary

  • Vacancy: 01
  • Age: at least 30 years
  • Location: Dhaka (GULSHAN 2)
  • Experience: At least 8 years
  • Published: 9 Jun 2024

 

Requirements

Education

  • Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
  • Certification in digital marketing or data analytics is a plus.

Experience

  • At least 8 years
  • The applicants should have experience in the following business area(s):
    Telecommunication, Manufacturing (FMCG), Multinational Companies, Electronic Equipment/Home Appliances

Additional Requirements

  • Age at least 30 years
  • Experience with advanced data analytics tools and software.
  • Proven track record of developing and implementing successful brand strategies.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proficiency in performance marketing and digital marketing tools.
  • Excellent marketing research skills, with the ability to conduct and analyze market research.
  • Exceptional presentation and communication skills.
  • Experience working with global teams on a daily basis.
  • Expertise in marketing budget planning and management.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Responsibilities & Context

Job Summary: We are seeking an experienced and strategic Deputy Brand Manager with a strong background in brand strategy development, analytical mindset, performance marketing expertise, data analytical abilities, and marketing research proficiency. The ideal candidate will have a minimum of 8 years of experience in the home appliance, FMCG, or telecom industry and possess a proven track record in brand management. This role requires daily collaboration with the regional marketing team and exceptional presentation skills.

Job Description:

  • Develop and execute comprehensive brand strategies to drive brand growth and market share.
  • Analyze market trends, consumer insights, and competitive landscape to identify opportunities and threats.
  • Implement strategic initiatives to enhance brand positioning and achieve business objectives.
  • Lead performance marketing efforts, including digital marketing campaigns, to drive customer acquisition and retention.
  • Optimize marketing campaigns across various channels to maximize ROI and effectiveness.
  • Utilize data analytics to track and measure brand performance, consumer behavior, and market trends.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources.
  • Work closely with the regional team to ensure alignment of brand strategies and marketing initiatives.
  • Coordinate cross-functional efforts to achieve brand objectives and drive business growth.
  • Prepare and deliver compelling presentations to internal and external stakeholders.

Skills & Expertise

Advertising & Promotion

Brand Marketing

Brand Planning/ Development

Branding

Digital Marketing

Market Research

Marketing

Compensation & Other Benefits

  • Medical allowance, Performance bonus, Profit share, Provident fund, Insurance
  • Salary Review: Yearly
  • Festival Bonus: 2

Hospitalization allowance as per the company policy, LFA.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (GULSHAN 2)

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