Deputy Manager/Manager, Market Research & Development

Akij Bakers Ltd.

Akij Bakers Ltd.

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Summary

• Vacancy: 01
• Location: Dhaka (Tejgaon)
• Maximum Salary: Negotiable
• Experience: 12 to 14 years
• Published: 8 Oct 2024

Requirements

Education

• Masters degree in any discipline

Experience

• 12 to 14 years
• The applicants should have experience in the following business area(s):
  Group of Companies, Food (Packaged), Bakery (Cake, Biscuit, Bread)

Responsibilities & Context

Akij Bakers Limited is the largest and renowned company that specializes in producing and distributing high-quality bakery products in Bangladesh. The company uses only the finest ingredients and modern technology to ensure that every product meets the highest standards of quality. The renowned brand name, Bakeman’s, Funtastic, FAST, Yum, and Hi5. Now, we are seeking a dynamic & energetic person to join us as “Deputy Manager/Manager, Market Research & Development”.

• Design and execute comprehensive market research initiatives, including competitor analysis, customer segmentation, trend forecasting, and demand analysis.

• Lead, mentor, and manage a team of market researchers and analysts also measuring their performance

• Utilize various research methodologies, both qualitative and quantitative, to gather actionable insights and present findings

• Collaborate cross-functionally with product development, marketing, sales, and other teams to align research findings with business objectives and product strategies.

• Monitor industry trends, technological advancements, and competitive scenery to identify potential opportunities and threats.

• Drive the development of innovative product concepts by applying insights from market research, ensuring alignment with customer preferences and needs.

• Analyze the effectiveness of marketing, advertising, communication program and strategies

• Improve existing brand or products also develop new product concept and its formulation

• Stay up-to-date with emerging research methodologies, tools, and technologies to continuously improve the effectiveness and efficiency of the market research process.

• Conducting in-depth market analysis, identifying emerging trends, and explaining insights into actionable strategies

• Designing “research products” for marketed to target customer and Manage research budgets

• Prepare and present regular reports and presentations to top management, summarizing key findings, recommendations, and potential market entry strategies.

Skills & Expertise

Business Development

Market Research and analysis

Compensation & Other Benefits

• Mobile bill, Provident fund, Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• LFA

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Tejgaon)

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