Digital Performance Officer, Office of Brand & Communication, Uttara University

Uttara University

Uttara University

Follow

More jobs from this company

Summary

• Vacancy: —
• Location: Dhaka (Uttara West)
• Experience: At least 2 years
• Published: 21 Apr 2025

Requirements

Experience

• At least 2 years
• The applicants should have experience in the following business area(s):
  University, Direct Selling/Marketing Service Company

Additional Requirements

Education Requirement:

At least a Bachelor’s degree in Marketing, Business, or a related field.

Experience Requirements:

• 1-2 years in digital marketing agency, EdTech industry or related field, lead generation, and campaign management.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and negotiation skills to effectively manage partnerships and collaboration opportunities.
• Proficiency in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software, etc.
• Prior experience in the education technology industry is a plus.

Responsibilities & Context

Job Responsibilities: 

Your expertise in lead generation, campaign optimization, and budget planning will be critical in ensuring the success of our digital performance initiatives. You will be part of a team of academicians and administrators and collaborate closely across the organization. Your strategic thinking and data-driven approach will be instrumental in achieving our growth and maintaining the UU brand.

Key Roles & Responsibilities:

• Lead Generation Execution:
• Execute a comprehensive lead generation strategy to cater to organizational needs.
• Utilize various digital marketing channels, including but not limited to performance marketing, search engine marketing (SEM), SEO, social media marketing, email marketing, and content marketing.
• Analyze competitor activities to identify opportunities for lead generation and growth.
• Campaign Performance and Optimization:
• Implement digital marketing campaigns and optimize them for maximum efficiency and ROI. And improve KPI of CAC CPC CTR
• Conduct A/B testing and implement data-driven improvements to increase conversion rates and lead quality.
• Work closely with the Brand and Communication team to ensure the alignment of campaigns with overall brand messaging and marketing objectives. + Basic graphic design knowledge is a plus + Working knowledge of HTML, CSS & JavaScript is a plus + Working knowledge of Ad serving tools such as DART, Atlas is a plus

Skills & Expertise

Brand Promotion

Sales & Marketing

Compensation & Other Benefits

Salary Range: As per the Uttara University policy.

Employment Status

Full Time

Job Location

Dhaka (Uttara West)

Source link