Taufika Foods and Lovello Ice-Cream PLC

Summary

Education

Experience

10 to 15 years
The applicants should have experience in the following business area(s):
Manufacturing (FMCG), Beverage, Ice Cream, Dairy

Additional Requirements

Lead the planning, execution, and monitoring of all brand and marketing initiatives for Lovello Ice Cream.
Design and implement 360° marketing campaigns, including ATL, BTL, digital, trade marketing, and in-store promotions.
Take ownership of modern trade marketing strategy, ensuring brand presence, visibility, and activation across key modern trade channels (superstores, hypermarkets, e-commerce, etc.).
Supervise product launches, seasonal campaigns, and promotional activities aligned with business goals.
Conduct market intelligence and consumer behavior research to identify opportunities and trends.
Collaborate with internal teams (Sales, Product Development, Supply Chain) and external agencies (creative, digital, and media).
Ensure effective media planning, branding execution, and event sponsorships to enhance brand value.
Manage and monitor the marketing budget to ensure cost-effectiveness and high ROI.
Mentor and lead the marketing team to deliver performance-based outcomes.
Provide regular marketing reports, analysis, and insights to top management.
Develop and execute trade marketing tools and POS strategies for both general and modern trade.
Work closely with Sales Team & National modern trade partners to improve product placement, visibility, and promotional alignment.

Branding

Campaign Management

Consumer Behavior Understanding

Modern Trade Sales

Product Development

Retail Management

Team Leadership and Collaboration

Trade Marketing

Full Time

Dhaka

To apply for this job email your details to admin@chakricircular.com