Marketing & Promotion Officer (Offline + Online)

Job Context: Responsible for promoting hospital/consultancy services both online (social media, digital campaigns) and offline (field visits, local promotions).

Job Responsibilities:

Strategic Marketing & Promotion

• Develop and execute integrated marketing campaigns across digital and offline channels.
• Plan and manage promotional activities to increase patient footfall and brand awareness.
• Collaborate with medical and administrative teams to align messaging with hospital services.
• Design patient education materials and promotional content.
• Represent the hospital at external events, expos, and networking opportunities.

Online Marketing Duties

• Manage hospital’s social media platforms, ensuring consistent, engaging content.
• Run targeted ad campaigns on Facebook, Google, and other relevant platforms.
• Optimize website content for SEO and user experience.
• Track digital analytics (traffic, engagement, conversions) and prepare performance reports.

Offline Marketing Duties

• Organize health camps, seminars, and community outreach programs.
• Coordinate print advertising, brochures, banners, and local media placements.
• Build relationships with referring doctors, clinics, and local influencers.
• Supervise branding materials across hospital premises for consistency and impact.

Reporting & Coordination

• Maintain a marketing calendar and budget tracker.
• Prepare monthly reports on campaign performance and ROI.
• Liaise with vendors, designers, and agencies for timely execution of campaigns.