Senior Marketing Specialist

About NidusLab

NidusLab is a premium technology company delivering cutting-edge software development, application development, web development, and AI-driven solutions.

In addition to providing full-scale digital services, NidusLab develops innovative in-house products designed to solve real-world challenges:

 

• NidusTime: An all-in-one HR management platform offering time tracking, task management, payroll, recruitment, and workforce automation.
• NidusJob: An AI-integrated job search platform that redefines how candidates and employers connect.
• NidusCart: A next-generation eCommerce solution empowering vendors and buyers with seamless, scalable, and customizable digital experiences.
• AZKINC: A global platform connecting consultants from diverse fields—including business & management, career development, health & wellness, life coaching, finance, and education, empowering professionals to reach clients worldwide and deliver transformative results.
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At NidusLab, our mission is to deliver future-ready digital solutions that help organizations transform, scale, and thrive in an AI-driven world.

 

To accelerate brand visibility and customer acquisition, NidusLab is seeking a Senior Marketing Specialist who can craft and execute strategic marketing initiatives while driving measurable business growth.

 

Position Overview

The Senior Marketing Specialist will be responsible for leading NidusLab & its products’ branding, positioning, and customer acquisition efforts across digital and offline channels. This individual will design and implement marketing strategies, manage cross-functional campaigns, and build strong partnerships to expand market presence. The ideal candidate is a results-driven marketer with experience in B2B SaaS and tech marketing, digital growth campaigns, and enterprise client acquisition.

 

Key Responsibilities:

Strategy & Planning

• Develop and execute comprehensive marketing strategies to support business growth, sales targets, and customer acquisition goals.
• Design go-to-market plans for new product launches and feature rollouts.
• Identify growth opportunities in government tenders, partnerships, and enterprise markets.

 

Campaign Management

• Lead marketing campaigns across advertising, email, content marketing, events, and social media.
• Manage storytelling and positioning for the NidusLab ecosystem brand across multiple channels.
• Coordinate with product, engineering, sales, and support teams to ensure a unified messaging approach.

 

Digital Growth & Technology

• Oversee marketing technology integration (CRM, automation, analytics platforms).
• Optimize campaigns using data-driven insights and performance metrics.
• Build and manage lead-generation pipelines to convert prospects into customers.

 

Business Development

• Drive lead generation, qualification, and deal closures in collaboration with teams.
• Identify and build strategic partnerships with industry players, vendors, and government institutions.
• Participate in tender processes for government contracts and enterprise opportunities.

 

Qualifications

• Bachelor’s or master’s degree in marketing, Business Administration, or related field.
• 3+ years of proven experience in B2B marketing, preferably in SaaS & tech services.
• Strong knowledge of digital marketing, campaign automation, CRM tools, and analytics.
• Demonstrated success in lead generation, customer acquisition, partnership, and sales enablement.
• Excellent skills in strategic planning, storytelling, and cross-functional collaboration.
• Familiarity with government tender participation is a plus.

 

Key Competencies

• Strategic and analytical thinker with execution focus.
• Strong leadership and project management skills.
• Excellent communication and presentation abilities.
• Ability to work in a fast-paced startup environment.
• Passion for innovation, branding, and customer success.

 

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to shape the marketing foundation of a growing Tech brand.
• A dynamic and innovative work environment at NidusLab.
• Career growth opportunities in marketing leadership.
• Weekly holiday: 2 days, Performance bonuses, Annual leave and festival bonus, Career development opportunities.