Event Marketing & Communications Manager / Asst. Manager (B2B & Trade Shows)

NGICON

NGICON

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Summary

• Vacancy: 15
• Location: Dhaka (DOHS Mirpur), Mymensingh (Mymensingh Sadar)
• Salary: Tk. 24000 – 48000 (Monthly)
• Experience: 4 to 8 years
• Published: 4 Apr 2025

Requirements

Experience

• 4 to 8 years
• The applicants should have experience in the following business area(s):
  Event Management, Software Company, IT Enabled Service, Trading or Export/Import, Newspaper/Magazine, Direct Selling/Marketing Service Company, Online Newspaper/ News Portal, Club, Chamber, Business-to-Business (B2B) Software and Services Startup

Responsibilities & Context

This role drives **lead generation and brand visibility** for industrial exhibitions, tech summits, and corporate trade shows. Focuses on converting attendees into qualified B2B leads while ensuring sponsor/exhibitor ROI.

Salary: 20,000-50,000

Key Responsibilities:

1. Strategic Promotion (Pre-Event)

– Develop **omnichannel marketing plans** (LinkedIn, email nurture, industry portals) to attract **(CEO, CFO, CMO, etc.) and top decision-makers (VPs, Directors) who influence high-value B2B purchases. These are strategic participants with budget authority at trade shows/conferences.**

– Craft sponsor-driven content (webinars, whitepapers) to boost exhibitor value

2. On-Ground Branding (Event Execution)

– Manage exhibition booths, digital displays, and live demos to match company branding

– Coordinate **press briefings and media interviews** for key exhibitors

– Implement **lead capture tools** (QR codes, RFID badges) integrated with CRM

3. Post-Event Engagement

– Nurture leads via **15-day email/SMS sequences** (30% open rate target)

– Produce **ROI reports** for sponsors (lead quality, engagement metrics)

– Repurpose event content into **case studies/social snippets**

4. Team & Vendor Management

– Train **brand ambassadors** on product messaging

– Liaise with **AV teams, PR agencies**, and digital platforms

Sample Workflow:

1. **3 Months Pre-Event:** Launch teaser campaign → Secure 40% early-bird registrations

2. **1 Month Pre-Event:** Send exhibitor promo kits → Confirm 70% sponsor content

3. **Post-Event:** Deliver lead report within 5 days → Secure 20% rebookings

Ideal Candidate Profile:

– **Experience:** 4+ years in B2B event marketing in below one or more sectors:

Education & Stationery

Food & Beverage

Health, Hygiene & Personal Care

Agro & Machinery

Banking & Finance

Building & Furniture

Electronics & Appliance

Automobile & Moto

Fashion & Home Lifestyle

Women’s Entrepreneur

Tech sectors

– **Skills:** Data-driven storytelling, sponsor management, crisis comms

– Ability to manage travel demands and deliver under strict deadlines.

Skills & Expertise

B2B and Channel sales

B2B Marketing

Direct Sales and Marketing

Event Management

Media & Communication

Media Management

Media Planning/ Media Buying

Public Relation

Compensation & Other Benefits

• T/A, Mobile bill, Tour allowance, Performance bonus, Credit card, Medical allowance, Provident fund, Gratuity
• Salary Review: Half Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (DOHS Mirpur), Mymensingh (Mymensingh Sadar)

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