Head of Sales & Marketing (B2B & B2C)

Gulshan Clinic Ltd.

Gulshan Clinic Ltd.

 

Gulshan Clinic Ltd.

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Summary

  • Vacancy: 01
  • Location: Dhaka
  • Salary: Negotiable
  • Experience: 10 to 15 years
  • Published: 8 Jan 2025

 

Requirements

Education

  • Master of Business Administration (MBA) in Marketing

Experience

  • 10 to 15 years
  • The applicants should have experience in the following business area(s):
    Hospital, Diagnostic Centre

Additional Requirements

  • Practical work experience in relevant field preferably in hospital, diagnostic industry.
  • Adequate knowledge about diagnostics products and its major features, applications and advantages.
  • Strong networking capabilities with the ability to establish and maintain relationships with doctors & laboratories.
  • Proficiency in market research, competitive analysis, and strategic planning.
  • Must be result-oriented, having proven technical and leadership capabilities.

Responsibilities & Context

Job Context:

Gulshan Clinic Ltd., a premier healthcare provider, is renowned for delivering advanced diagnostic solutions with precision and reliability. Our commitment to excellence ensures accurate and timely results for our valued patients and healthcare partners. We are seeking a highly motivated and accomplished Head of Sales & Marketing to spearhead our growth initiatives.

Job Responsibilities:

  • Develop and implement effective sales strategies to increase patient inflow and optimize diagnostic service utilization.
  • Collaborate with healthcare providers to build B2B & B2C referral networks and drive targeted campaigns to attract new patients.
  • Attract and engage top-tier, highly reputed doctors to establish their practice at Gulshan Clinic Ltd., emphasizing its exceptional facilities and patient care standards.
  • Identify target markets and build strategic partnerships with doctors, healthcare providers, corporate entities, and insurance companies.
  • Set and manage sales targets, ensuring monthly, quarterly, and annual goals are consistently achieved.
  • Lead the planning and execution of multi-channel marketing campaigns, including digital, traditional, and referral-based initiatives.
  • Develop unique brand positioning and messaging to distinguish Gulshan Clinic Ltd. from competitors.
  • Oversee social media management, digital marketing, content creation, and advertising strategies to effectively engage with patients and healthcare professionals.
  • Assign clear, budget-aligned sales targets to each team member. Track and evaluate real-time sales activities to ensure accountability and performance. Offer guidance, motivation, and support to empower the team in achieving their sales target effectively.
  • Cultivate a collaborative work environment that encourages innovation and drives superior performance.
  • Plan and visit district-level doctors, hospitals, and diagnostic laboratories to establish collaborations and drive peripheral business growth.
  • Undertake any additional tasks or responsibilities as assigned or advised by the management.

Compensation & Other Benefits

  • Mobile bill, Provident fund, Insurance, T/A
  • Salary Review: Yearly
  • Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Candidates with practical work experience in the relevant field, preferably in the hospital or diagnostic industry, are encouraged to apply.

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To apply for this job email your details to admin@chakricircular.com